Ashton Dunworth — GTM Strategist & Writer

// Portfolio · Parker, CO

Ashton
Dunworth

GTM Strategist
Marketing Strategist Email Marketing & CRM Writer

Journalist turned revenue marketer. I cover AI, business culture, and the niche markets editors haven't caught up to yet. Nine years running full-funnel campaigns at national brands in between.

CRM & Email Marketing Art Direction AMA Award Winner Equestrian & Luxury Business Culture
Ashton Dunworth
9+
Years Marketing
AMA
Award Recognized
FAMU
Journalism Grad
B2B
SaaS Specialist
01 //

About

Ashton Dunworth is a GTM strategist, art director, and writer with 9+ years running full-funnel campaigns at major brands. She has built CRM programs at MarineMax, FASTer Way to Fat Loss, Edward Jones, and Molson Coors — owning everything from copy to campaign architecture to design execution.

Her journalism roots run to Florida A&M University, where she reported for the FAMUAN on public health, environmental policy, and community economics. Published in the Pensacola News Journal, the Tallahassee Democrat, and Tampa Patch.

Her current reporting interests sit at the intersection of technology adoption, organizational change, and the niche consumer markets most business outlets are still ignoring.

Award
American Marketing Association — recognized for copywriting excellence and editorial judgment in B2B marketing communications.
Subject Matter Expertise
CRM strategy · Email marketing (SFMC, HubSpot, Eloqua) · GTM planning · Art direction · Equestrian & luxury consumer markets
Publication History
Pensacola News Journal · Tallahassee Democrat · FAMUAN Online · New Tampa Patch · MarineMax Lifestyles
Currently Pitching
Business Insider · WIRED · Vox · 5280 · Outside Magazine
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Published Clips

Print Publication History
Online & Digital
03 //

Email & Campaign Work

Award-winning copy and high-volume email campaigns across luxury marine, wellness, and financial services brands. All tracked in HubSpot and Salesforce Marketing Cloud.

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Design Work

MarineMax — Email Design & Campaign Art Direction
Sea Ray Fall Campaign Banner
Campaign Banner · Sea Ray BrandFall Savings Campaign — "Savings to Fall For" — Art Directed & Produced
MarineMax September Newsletter Header
National Newsletter HeaderSeptember Newsletter — HubSpot Campaign
Labor Day Holiday Email Header
Holiday Campaign HeaderLabor Day — Seasonal Email Design
HubSpot Analytics
Campaign Analytics · HubSpotDay 3 Wrap Up Email — Open rate 26.8% · CTR 4.09% · 824 recipients
26.8%
Open Rate
4.09%
Click Rate
824
Recipients
+22%
Engagement Lift
FASTer Way to Fat Loss — Visual Designer & Email Marketing
Faster Facts Newsletter
Internal NewsletterFaster Facts — Weekly Coach Community
Midlife Mayhem Campaign
Specialty Round CampaignMidlife Mayhem — Email + Promo Design
Awards Gift Certificate
Award Design · AMA Recognition$50 Off Gift Certificate — Awards Campaign
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In Progress

3 clips in development — Q2 2025
1
Reported Trend Piece
"Why AI Is Reshaping CRM Teams Faster Than Most Companies Realize"
Reported with practitioner quotes, analyst data, and a concrete look at what org charts actually look like today.
WIREDBusiness InsiderVox
2
First-Person Authority Essay
"What Moving From Marketing Execution to CRM Strategy Taught Me About How Companies Actually Grow"
Personal perspective backed by real numbers. The kind of essay only one person could write.
MediumLinkedIn ArticleSubstack
3
Niche Business & Culture
"Why Equestrian E-Commerce Is Becoming a Luxury Consumer Category"
Data-backed. Reported. First-mover story on a market most business outlets haven't touched.
5280OutsideBusiness Insider

Let's
Talk.

Available for freelance assignments, contributing editor conversations, and select brand content work. Parker, CO. Response within 24 hours.